It might sound like a warm & fuzzy buzzword, but storytelling is a critical part of your marketing/communications strategy. Or it should be. Because it’s the fastest, best way to build relationships with your customers over the long term.

 

How?

 

For starters, it makes your content and messaging more interesting and more memorable. It forces you to empathize with your audience. It helps you connect with people on a personal, emotional level.

 

But that’s just the beginning. To learn more, I invite you to listen to my podcast.