It might sound like a warm & fuzzy buzzword, but storytelling is a critical part of your marketing/communications strategy. Or it should be. Because it’s the fastest, best way to build relationships with your customers over the long term.
For starters, it makes your content and messaging more interesting and more memorable. It forces you to empathize with your audience. It helps you connect with people on a personal, emotional level.
Before we go any further, there are some things about me you should know.
I'm a Green Bay Packers season-ticket holder. I have a fascination with mechanical clocks. I owe my life to a golden retriever whose name I'll never know.
If you want to know more, send me a note.