• Love Your Customers

    The word “empathy” is used a lot in marketing circles. It’s important for marketers to empathize with their audiences in order to deliver the right messages and stories. Maybe we should look at the relationships we have with customers a little differently.


    Barbara Gamberini is a standardized patient at a medical school. She takes her role of helping to shape future generations of doctors, nurses and PAs very seriously.


    And she brings a key ingredient that we marketers would do well to include in our interactions with customers.

    That ingredient is love.

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