December is planning season.
At companies and organizations around the world, corporate communications, marketing and public relations leaders are putting the finishing touches on their 2025 strategic plans.
If you fit that description and an Executive Communications strategy is not in your plans, it’s not too late to add one.
But I get it. It’s a relatively new idea for most companies, and it might be hard to convince your bosses (or yourself) that Executive Communications is a good idea.
To help you, here are 3 reasons to include Executive Communications in your 2025 strategic plans:
Trust is at a premium
The best thing you can get from your target audiences – customers, employees, stakeholders – is trust. But trust is hard to come by these days. People are jaded and skeptical and not inclined to advertising and corporate marketing.
They do trust people. It’s something about having a real face and voice behind the message.
When your organization’s leaders and subject matter experts are active and accessible, sharing their stories and celebrating their people, that builds trust.
We want to hear from you
Your organization’s stories are more interesting than you think. So are your leaders’ experiences.
Audiences are hungry for genuine stories, behind-the-scenes insights, and deeper dives into what makes your company tick. Executive communications provide an opportunity to showcase your organization’s human side.
If you do it right, you can build a loyal audience over time. An audience that can turn into happy customers, loyal employees, and engaged stakeholders.
The ROI is bonkers
Most forms of communication – marketing, advertising, PR, videos, social media, etc. – is pricey.
Executive communications is much cheaper, and it has the potential to reach a greater audience with organic, trustworthy content.
While it doesn’t replace other communication strategies, it amplifies their effectiveness, creating a powerful synergy that maximizes your overall impact.
Executive Communications is no longer a “nice-to-have.” According to the smart people at the Brunswick Group, it’s a “strategic imperative.” So if it’s not part of your 2025 plans, I urge you to rectify that.
If you need help putting your 2025 Executive Communications strategy together, contact me for a no-strings-attached intro call.