People are not information receptacles. You can’t just feed them data and get a predictable response.
You have to appeal to their human side. You have to tug attheir emotions, and storytelling is one of the best ways to do that.
Here are 3 Tips you can use to share what you know andteach, inspire and persuade people at the same time.
1. Lead with a personal story
The more people get to know you, the more they like you. Themore they like you, the more they trust you.
Try leading with a (relevant) personal story to get youraudience’s attention. Then they’ll be more inclined to hear what else you have to say.
2. Relate to your audience
You should already know basically who your audience is andwhat their hopes, dreams, fears and frustrations are. Tell a story that shows you get them.
Then tell them the information they need to help themrealize their hopes and dreams, or calm their fears and frustrations.
3. Use emotion
People are not driven by facts and logic. They’re driven byemotion, and they use logic to rationalize their decisions.
Use that to your advantage. Find the emotional connection toyour message, and hammer on it.
Bonus Tip: Repeat
No how compelling the facts or memorable thestory, people don’t remember things the first time you tell them. Find ways to continually re-frame your message with different stories.