Last week, I told you about Andrew Brown, who's on a mission to solve the labor shortage in the skilled trades.
How is he doing it?
By posting short, engaging videos on LinkedIn that raise awareness of the issue and celebrate blue-collar workers. His videos are working. Andrew has become one of the leading voices in the movement to get more people into skilled trade careers.
Do you have a mission? Is there a subject, cause, or movement that's important to your customers and that you can use your voice and your platform to support?
I bet there is.
Chances are, you have information, experiences and stories that can help people, similar to how Andrew is. All you have to do is share them.
Here’s what you need to get started.
A Little Bravery
Andrew is naturally an introvert, but you’d never know it bylooking at his videos. But it took him years to work up the confidence to get in front of a camera and start sharing his stories.
If video isn’t your thing, you have options. Text posts,blogs, podcasts. All you need is a little courage to click “Publish” the first time. After that, everything gets easier.
A Little Patience
Play the long game. You’re not going to “go viral” rightaway. In fact, you probably won’t go viral ever.
But if you’re patient and consistent, you’ll formconnections and create conversations. And that’s way more powerful than going viral.
A Service Mindset
If you’re on a mission, like Andrew is, you should notexpect anything in return. Resist the urge to include a sales aspect to your stories, because that’s icky.
But here’s the thing. By having a true altruistic servicemindset, you’ll get attention, build a positive reputation and gain trust. That’s something you can’t buy.
Want to be a voice and an advocate for your customers, butaren’t sure where to start? How does a free consultation sound? I invite you to set up a meeting and I’ll talk you through it.