It was a genuine, heartfelt post that tugged at someemotional strings. And that made it effective.
How can you replicate this in your own content, yourpresentations, or other communications you have with potential customers, partners or employees?
Here are some ideas to get you started:
One of the best things you can do is to share the storiesand successes of other people. Your team, your customers, your friends and family. Even your competitors (what?!).
When you give credit where it’s due, your content isinherently genuine. People dig that kind of stuff.
Use Your Voice
Gary Vaynerchuk is famous for using salty language in hispresentations and videos. Well, he’s famous for a lot of reasons, but one of the things that makes his content irresistible is that he’s unapologetically himself.
I’m not suggesting you swear like a sailor, just that you beyourself. Be funny, nerdy, sappy, optimistic, or sarcastic. Don’t be afraid to let your true self shine through. That will help people get to know you. And like you.
It’s hard to admit your faults, failures, and mistakes. Butit might be the best way to form connections with your audience.
Nobody is perfect, but everybody tries to look perfectonline. When you offer a glimpse of your human imperfections, people tend to respond that that and have a more positive impression of you.
I’m not saying do this all the time, and certainly not delveinto your deepest, darkest secrets. But a little vulnerability can go a long way.
Everyone is different, so your exact approachwill look very different from anyone else’s. But by adding a human touch to your content, even if it’s just occasionally, you can get the attention of a broader audience, and build your personal brand.