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What to look for in an executive social media ghostwriter

There’s something special about you, and you don’t even know it.

Your ideas, experiences, and stories can help people avoidmistakes or get through tough times. They can inspire people to take steps to make their lives better or help others.

They might even convince people to buy your product orservice.

But you don’t even realize it, because people usually don’t seethat their own stories can be powerful. That’s why you should work with a ghostwriter.

A good ghostwriter (or a coach) can help you create compelling, story-driven content that connects with your audience and achieves your goals. The good news is there are plenty of good ghostwriters out there, you just need to know what to look for.

Here’s what you should look for.

Someone who understands storytelling

Anyone can create boring, corporate-BS content. You don’teven need a person; an AI tool can crank out corporate drivel in seconds.

If you’re going to work with a ghostwriter, look for someonewho understands the power of stories. They can see why your stories are unique, and package them in a way that will capture your audience.

Someone who understands strategy

It’s one thing to be able to create content that engages theaudience. But if that content doesn’t accomplish an objective, what’s the point? That’s why you should look for a ghostwriter who can help with your strategy, in addition to the execution.

That strategy can be a lot of things. It might be to buildyour personal brand and showcase your expertise. It might be to help sell your company’s products or services. A good ghostwriter can help you work through that and develop content that will support your strategy.

Someone who “gets you”

Of course, the most important job a ghostwriter has is tocreate content that’s in your voice. A good ghostwriter should be able to understand what’s important to you, how you think about certain topics, and what you’re likely to say about them.

They should essentially have your thoughts before you do.When this happens, people will never suspect you’re working with a ghostwriter.

This can take time, and it certainly takes trust. Workingwith a ghostwriter is a partnership that involves open communication and trial and error. And you have an important role to play in making that partnership successful.

Next week, I’ll shore my guide for working with aghostwriter. But if you can’t wait that long, set up a free, quick call and let’s talk about how I can help you.

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