• Your best content creators might already be on the payroll

  • The Personnel Branding Process 

    It's a little more complicated than this, and it's different for everybody. But here it is in a nutshell:
    1

    Identify the Right People

    We look for customer-facing, passionate people who are willing to be storytellers for your brand. And for themselves.

    2

    Train your New 'Influencers'

    We show them how to use content & storytelling, the key messages of your brand, and some basic guidelines. We might also need to get your corporate messaging in order.

    3

    Turn Them Loose (with continual training)

    Once your new 'influencers' are prepped and ready, we let them do their thing. We also provide ongoing coaching, tips, and inspiration.

  • Who am I, you ask?

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    Here's what you need to know...

    • Coming up on 30 years in marketing, PR and content strategy
    • Create content for executives at a big, big technology company (so I know what Personnel Branding can do)
    • Experience in software/technology, medical, manufacturing/engineering, and building materials & equipment
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