• Stories Attract Talent

    Dr. Joe Phillips

    As the technology director for Kansas
    City Public Schools, Dr. Phillips couldn’t offer job applicants amazing salaries or benefits packages.


    All he could promise is that the work they would do would make a difference in kids’ lives.


    The story he was telling was powerful enough to attract people. “People wanted to be a part of our story,” Dr. Phillips said.

    Want to learn how your story-powered personal brand can help you reach your goals?