Every individual and every organization, company or nonprofit is made up of actions, achievements, events and occurrences. These are the things that shape us and make us who we are. If we want other people to understand us, to be persuaded by our message and to join our community, we need to connect to them. Stories are that connective tissue.
Seth Godin’s Blog post: https://seths.blog/2019/06/awkward-memorization/
Alex Honnold’s TED Talk: https://youtu.be/6iM6M_7wBMc