• Your Audience Comes First

    Episode 14

    Too often in content marketing and storytelling, the focus is on the company or brand sharing the content. It’s all about generating an outcome, getting a result, and creating ROI. In this episode, I argue that this approach is flawed, and that ROI should be the last consideration. Instead, focus on your audience and what they need. The results might be surprising.


    Read this episode's blog post

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