As corporate communicators and marketers, we are usually charged with accomplishing some kind of goal – selling a product, building a brand, getting people to take some kind of action. Sometimes, we lose sight of what makes a story great. This episode’s guest is Heather Burgiss, producer, director and host of “My Home NC,” a documentary-style program on PBS. She shares her approach to storytelling, including finding stories and crafting them to be interesting and inspiring.

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