• What Makes a Great Story?

    Episode 28

    A Conversation with Heather Burgiss, My Home NC

    As corporate communicators and marketers, we are usually charged with accomplishing some kind of goal – selling a product, building a brand, getting people to take some kind of action. Sometimes, we lose sight of what makes a story great. This episode’s guest is Heather Burgiss, producer, director and host of “My Home NC,” a documentary-style program on PBS. She shares her approach to storytelling, including finding stories and crafting them to be interesting and inspiring.


    Follow Heather on LinkedIn


    My Home NC website


    Email Heather story ideas


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