Creating an Emotional Connection

In this episode, I speak with architect Kavitha Marudadu of DMAC Architecture in Chicago. Kavitha says that as architects, they view themselves as storytellers. Their job is to create an emotional connection between the spaces they design and the people who use them, all the while building the brand of their clients. There are some interesting parallels between storytelling in architecture and storytelling in communication, and I explore them in this episode.

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