COVID Observations

In some ways, the pandemic has changed the way companies and organizations need to communicate with their audiences. In other ways, it solidified what they should have been doing all along. In this episode I share my observations about communicating during COVID, and what it means for storytelling.

Here are my observations and take-aways for storytelling during COVID:

• The death of journalism – Serve your audience
• The fickleness of platforms – Diversify your channels
• The sea of sameness – Use different viewpoints to stand out
• Distrust of experts – Let others call you an expert
• Above all, stay positive