An Interview with Paige Humble and Justing Brian Nicholson
Sometimes, people get the wrong idea about your company or organization. They have a misperception, or subscribe to a stigma that is not true, and damaging to your reputation. Overcoming those stigmas is a huge challenge. The best way to do it, and the only way, in my view, is through storytelling.
In this episode, I speak with Paige Humble ad Justin Brian Nicholson of the Lung Cancer Initiative of North Carolina. As cancers go, Lung Cancer has a stigma of being associated with smoking, but that's not always the case. That stigma can limit funding and even slow down diagnoses. Justin and Brian talk about how they use storytelling to overcome this stigma.
Lung Cancer Initiative Website
Lung Cancer Initiative LinkedIn