Two weeks ago I shared my 3 reasons to makeexecutive communications a big part of your 2025 plans.
Convinced? Good.
Now let’s get started.
Every company, every industry, every situation is different. So there are lots of ways to approach executive communications.
But there are three must-have, non-negotiable, deal-breaker keys to success that are critical in any executive communications strategy.
Here they are.
It Must be Omni-Audience
Don’t think of executive communications as a way to reach one of your audiences. Think of it as a direct connection to all of your audiences.
Customers. Employees. Stakeholders. New talent. Partners.Members. Students.
All of your audiences want to hear from your leaders. When they are active and accessible, that helps you build trust with your audiences. It builds your reputation and creates a foundation for the rest of your communications strategy.
If you try to speak to just one audience, you’re missing out on huge opportunities.
You Must Eave Executive(s) who ‘Get It’
A great executive communications program relies on executives who understand the power their voices, their words, their stories have.
And who are willing to put themselves out there.
The truth is, not every leader wants to be such a public face and voice of their organization. That’s okay. You just need one individual who understands the communications landscape we’re in. Who knows that people are more likely to trust a person over a faceless brand, and that the ROI on executive communications is bonkers.
It Must Be Collaborative
There are some CEOs and executives who are exceptional, prolific content creators and storytellers. See McCann, Jason and Polley, Caleb.
They are the exception.
Executive communications must be a collaboration between the executive and the communications department, PR department, agency, etc.
The communications people must be able to draw stories out of the executive and know how to craft them to resonate with audiences. And the executive must be willing to share their stories.
That means there must be a close relationship between executive and communicator. It doesn’t have to take a lot of time. But it won’t work without it.
If you want to make executive communications part of your 2025 strategy, but aren’t sure where to start, I can help. Contact me for a no-strings-attached intro call.