If you’re a CEO or a leader of an organization who’s not active and accessible online, you’re missing a huge opportunity.
And that goes double for leaders of nonprofits and charitable organizations.
Executive communications should be a key component of every nonprofit organization’s marketing/communications plan. Here’s why.
Unlimited Stories
Nonprofits are in the people business. They’re not trying to sell widgets or consulting services. They exist to help people in need.
That means they have access to an unlimited supply of stories. About people they help. About volunteers. About the challenges they face. About their sponsors and partners.
A nonprofit’s leadership should never want for human stories to tell on their platforms.
Human Connections
Most of the time, people choose to support a nonprofit on purely human terms. They do so because they feel good about the organization’s mission, and that it aligns with their values.
And because they like the people involved. And that’s where executive communications comes in.
When a nonprofit’s leaders are accessible and active, telling their stories and celebrating their people, it creates human connections between them and their audiences.
As well-run and admirable as an organization might be, people are more enthusiastic about their support if they like its leaders and representatives.
And the best way to be liked at scale is to be accessible and tell your stories online.
Super Cost-Effective
For most nonprofit organizations, marketing is a luxury. They simply don’t have the budgets to get their messages out like for-profit corporations do.
Executive communications is the answer, for the simple fact that it doesn’t cost much, and the ROI is bonkers.
A willing and talented executive can do it for nothing, or a talented ghostwriter can help for as little as $1,500 per month.
But it’s not just the cost, it’s the returns. Over time, executive communications becomes a magnet for people who want to be part of your story. Talent, volunteers,partners, and other stakeholders.
It also motivates and inspires your own people, so they work harder and create better experiences for your stakeholders.
I’m not saying it replaces other forms of marketing. But itsure makes them easier.
If you lead a nonprofit organization or institution and want help with your executive communications, I’d love to be in your corner. Set up a free, no-strings-attached discovery call.