How One CEO Makes People Feel Seen

I’ve been following Jason McCann, CEO of Vari, for a month or so, and I’ve noticed something he does really well in his content.

He makes people feel seen.

I’d guess that half of his posts on LinkedIn are devoted to shining the spotlight on other people.

Vari’s vendors.Their community partners. Even food trucks.

And of course, he features Vari employees all the time.

Why This Works

I don’t know Jason, but I get the strong sense that he cares about the people who make his company run.

Most of these people might toil in anonymity at other companies. Jason makes sure they’re not anonymous. One individual at a time.

As a result, I have to believe these people feel seen, valued, and appreciated. That leads to real business results like innovation, efficiency, and better customer experiences.

It also helps to establish and reinforce Vari’s company culture. It solidifies their reputation and mitigates future crises. It builds trust among employees, stakeholders, and customers.

Finally, it’s an unlimited source of content that people find interesting because it’s authentic and based in humanity. And that attracts positive attention to the Vari brand.

It might be the best marketing strategy there is.

How to Make It Work for You

You can steal this strategy.

The key is to focus on people. One or two individuals at a time. People who work in the background and don’t get much (or any) attention outside your company walls.

You don’t have to wait for big promotions, milestones or achievements.

Just turn the spotlight on them. Show your gratitude. Celebrate them for who they are.

And do it over and over.

Hey, I get it. You’re busy. You might not have the time to put a strategy like this in place. That’s where I can help.

“How?” you ask. Set up a no-strings-attached intro call.