• Storytelling has Real Power

    This ain't "Once upon a time"

    Buying decisions start with emotions. Even in B2B. Storytelling helps you connect with customers on a human, emotional level.


    Employees want to be part of something big. Storytelling helps you celebrate, motivate and inspire your teams, and attract top talent.


    In B2B, everyone focuses on features and technical details. You can be different. Use storytelling to stand out and build your corporate brand. And your personal brand.

  • Jeff Mette, Digital Scientists

    "Chris…had a gift for taking the same content and creating stories that spoke to different stakeholders. The only thing bad I can say about Chris is that he is a Brewer's fan."

    Kevin Bonsor, PeopleFluent

    "Not only did Chris help us elevate our web site copy, he helped us find a new voice for our brand. Today’s marketing requires great storytelling, and Chris is one of the best storytellers out there."

    Kathleen Ryan, Lenovo

    "Working closely with Chris to create a personal brand for one of our executives has produced results that have far exceeded my expectations."

  • How I can Help You

    Successful Storytelling

    Weekly Newsletter

    Every Wednesday, I share inspiration and actionable insights to help you use storytelling to reach your business goals.

    Coaching & Ghostwriting

    For Executives & Leaders

    Let’s develop a strategy to grow your influence and build your personal brand. I’ll guide you through execution, or do it for you.

    Content Strategy & Execution

    For B2B Companies

    We can make your brand stand out from the competition, support your sales process, and build trust among your customers.

  • About Me

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    My name is Chris Thiede. I believe storytelling is the driving force behind effective marketing and that crafting compelling narratives is essential for brand success.

    I’ve been working in marketing, public relations and content strategy for nearly 30 years, supporting Fortune 500 enterprises and small businesses.

    Today, I specialize in helping business-to-business brands and individual executives tell stories and create real connections.
    Questions? Follow me on LinkedIn. Or just ask.