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  • Exec Branding
  • B2B Marketing
  • Agencies
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  • About Me
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    • Exec Branding
    • B2B Marketing
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    • Articles
    • About Me
Free Intro Meeting

All Categories - Strategic Content & Executive Branding for Comms Leaders, Agencies & Execs | Chris Thiede

How Executive Branding Drives 7 of Your Most Critical Communications Goals

“We never hear from leadership.” It’s a common refrain in employee surveys. But it’s not just a...

Executive Branding Is Your Best Crisis Prep. Here’s How to Do It Right

When a crisis hits, companies and organizations need to have a plan in place. Executives and...

Why Executive Branding Is a Critical Part of Crisis Preparedness

A well-crafted crisis communications plan is essential for every organization. But most companies...

A Message to Young Communicators in the Age of AI: Keep Writing

I cut my teeth writing press releases. In the early days of my career, I spent countless hours...

Advocacy & Thought Leadership Amplifies Business Outcomes

"You’ve changed the way I work with the women on my team." This powerful comment, spoken to a...

3 Hidden Roles of Communicators

In my time working in both agencies and corporate PR teams, I learned one thing very quickly:...

Communicators: Is quality over quantity really the answer?

Despite being under-staffed, under-appreciated, and overloaded, communications teams are still...

Do More with Less: Strategies for One-Person Communications Departments

Is your communications department over-staffed? Or even correctly staffed? I didn’t think so....

Why executives & founders should share the company journey

Looking for executive content ideas that does a tone of heavy lifting? Look no further than...

Communicators: Do You Know Your Value?

It’s basic economics. When something is easy to get in big quantities, its value goes down. ...

Communications Leaders: I Challenge Thee!

If you work in corporate communications, internal communications, marketing, PR, this is my...

3 Keys to a great 2025 executive communications strategy

Two weeks ago I shared my 3 reasons to makeexecutive communications a big part of your 2025 plans...

3 More Reasons to Adopt Executive Communications in 2025

If you’re not planning to make executive communications a key part of your 2025 strategy, you’re...

3 Reasons to make Executive Communications part of your 2025 plans

December is planning season. At companies and organizations around the world, corporate...

Communications leaders: Who was your first inspiration?

Ms. Gruhle, my high school English teacher, was an acquired taste among students. She didn’t...

Building a Kick@ss Executive Content Program: 3 Keys for Communications Leaders

A great executive content program is a communications leader’s best friend. It builds trust with...

3 Reasons Communications Professionals Shouldn’t Ignore Their Personal Brands

“The cobbler’s son has no shoes.” That’s the common struggle corporate communications...

3 reasons executive communications is a MUST for nonprofits

If you’re a CEO or a leader of an organization who’s not active and accessible online, you’re...

Communications Pros: Don’t Neglect Yourself!

If you work in communications, PR, marketing, internal communications, or other communications...

How One CEO Makes People Feel Seen

I’ve been following Jason McCann, CEO of Vari, for a month or so, and I’ve noticed something he...
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  • Featured Work

    Creating a New, Better Website on a Tight Schedule

    The Challenge

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    PeopleFluent, a talent acquisition, employee learning, and HR management software company, needed a new website with more engaging content.

    And they needed it fast. The project deadline was only a few months away when they called me.

    My Approach

    In short order, I needed to learn as much as I could about their brand, their products, and most importantly, their customers. To do that, I took a crash course, interviewing sales people and product leaders to soak up all the knowledge I could.

    I then worked with my client to develop content that would not only describe the product features and benefits, but also align with customer needs and pain points.

    And, it had to reflect the PeopleFluent brand and be interesting to read.

    The Results

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    Kevin Bonsor

    Director of Product Marketing, PeopleFluent

    "Not only did Chris help us elevate our web site copy, he helped us find a new voice for our brand. Today’s marketing requires great storytelling, and Chris is one of the best storytellers out there.​"

    Visit the Site

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